Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • magikmw@lemm.ee
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    19 minutes ago

    It’s funny, but as a driver and a cyclist, the amount of times I barely saw the person on the bike, because they had no hi viz, no lights and no reflectors (and black/dark clothing), even in moderately good visibility conditions is too damn high.

    It’s not that big of a deal in cities, but I’d be really pushing it to ride my bike out on a 70+ kmph road, and you’d have to hold me at gunpoint to do it without any lights, because I’d be as good as dead anyway.

    Of course black cars are kinda the same, except here in Poland every car is required by law to have at least position lights on at all times (yes, sunny daylight too), and it makes a world of a difference no matter the paint color.

  • FatCat@lemmy.world
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    1 hour ago

    The satire misses the mark since cars already have strict mandatory visibility requirements by law. In the EU, you must have working headlights, brake lights, turn signals, daytime running lights (since 2011), fog lights, reverse lights, and reflectors. Driving without any of these gets you fined, points on your license, and fails vehicle inspection (TÜV/MOT). These aren’t optional safety suggestions like cyclist hi-viz - they’re legal requirements with real penalties.

    I don’t know about yankee laws…

    • ✺roguetrick✺@lemmy.world
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      52 minutes ago

      State dependent. Maryland for example legally requires a front headlamp and a rear reflector in low visibility conditions. Also must have a bell or horn but can’t have a siren (?).

  • ThatWeirdGuy1001@lemmy.world
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    7 minutes ago

    I get the sentiment here but as I’ll always say the car wins.

    You can’t call it a death machine and then act like it’s not one.

    Cars have lights built in. Humans don’t. Wear the fucking highvis and save your life.

    Either that or start wearing light strips all over yourself.

  • SapphironZA@sh.itjust.works
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    3 hours ago

    Cars used to have lots of reflectors on them in the 1980 and 90’s. Especially I’m the head and taillight clusters.

    Cars should also be required to have high vis strips like commercial vehicles.

  • Spezi@feddit.org
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    4 hours ago

    I drive a Smart 451 which was silver initially. I can‘t count the amount of times that trucks and cars on the highway cut me off. At first I thought they were just assholes, but now I think its partly because its such a small car that the silver blends in with the street.

    Two years ago, I wrapped my car in bright neon orange as part of an ad campaign from my company and it feels like I‘m getting noticed much more often. It‘s literally like a high vis west for my car.

  • FireRetardant@lemmy.world
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    3 hours ago

    We can’t even make blacking out essential safety equipment like headlights and tail lights illegal, apparently a driver’s personality and style should come before functional lights.

    • DV8@lemmy.world
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      39 minutes ago

      What? Where is this? In Belgium you’d get pulled over for sure. Depending on if the car could get made road legal again it could get towed too.

      • FireRetardant@lemmy.world
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        31 minutes ago

        North America. Very common on sports cars or with people who like to modify their cars. They do still light up when the bulb is on although not as bright. My bigger issue is that light won’t reflect off blacked out lights the same way it does off a regular tail light. It is a massive safety hazard but “my freedom” seems to be a valid reason for it.

  • Treczoks@lemmy.world
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    3 hours ago

    I never understood people buying black cars. Not just because of visibility, but they turn into f-ing ovens in the summer.

    • faercol@lemmy.blahaj.zone
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      2 hours ago

      It’s not like there’s always the choice. My previour car was red, and I wish I could have bought me current one in a bright color, like red or orange, but there was just black or grey, it’s so boring

  • stoy@lemmy.zip
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    9 hours ago

    To be fair, cars have headlight and taillights.

    Here in Sweden cars are required to allways have their headlights on when the car is moving, making them far easier to see even during the day.

    It us frankly one of the most annoying things about crossing the street when being abroad, cars having their headlights off during the day, it is much more difficult to see if a car is moving if it has the headlights turned off, than if they are on.

    • Randelung@lemmy.world
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      5 hours ago

      Whatever law required headlights on totally backfired. Rear lights are off and people don’t realize or don’t care, and now they won’t switch on the actual lights manually because there’s an automation.

      • aulin@lemmy.world
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        34 minutes ago

        IIRC there was only a short window when turning the rear lights off was a thing, and the law has since gone back to having to turn them on when the car is turned on. While there are still people in cars like that, they’re a minority.

      • Ms. ArmoredThirteen@lemmy.ml
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        6 hours ago

        Places I’ve lived in the US people keep them off as the default. Here in Seattle people don’t even turn them on at night half the time, I guess they think the street lighting is good enough. I try and signal people to turn on their lights if I’m biking at night and so far none that I know of have actually turned them on

        • Enoril@jlai.lu
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          5 hours ago

          ho, you are still using street ligths?

          It’s been years that we cut them on a lot of major axis and after midnight in my town for all the classic roads.

          It’s mainly to reduce the electricity bill, have less night pollution (more stars in the sky!) and reduce the speed of the cars when the road is empty (quite effective!).

          Side note: since now few years, our cars are sold with front lights always active for visibility purpose (these small lights are cut only when we switching to the big ones)

      • schnurrito@discuss.tchncs.de
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        5 hours ago

        Yes, here in Austria you are allowed to drive without headlights in bright conditions, only are required to turn them on when there is impaired visibility (night, rain, snow, fog, etc.).

      • stoy@lemmy.zip
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        8 hours ago

        That is not a requirement, you to have to have front and rear reflectors, I don’t remember if side reflectors are required or not.

        One thing that a lot of bikes has that is illegal here but ignored by the police, is a flashing front light.

        Rear lights can absolutely be flashing, but front lights can’t.

        • aulin@lemmy.world
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          32 minutes ago

          The front lights are allowed to flash in Denmark and it’s super annoying, and dangerous in my opinion. The lowest allowed blinking frequency is also way lower than rear lights in Sweden, so it’s like being flashed by a camera repeatedly.

        • sepiroth154@feddit.nl
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          7 hours ago

          Depends on the country you live in 😂 here they are absolutely required and also are not allowed to be blinking.

        • frankPodmore@slrpnk.net
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          5 hours ago

          As others have said, this depends on the jurisdiction.

          In the UK, you have to have lights on at night: white at the front, red at the back. They can either be steady or blinking.

        • DV8@lemmy.world
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          5 hours ago

          In Belgium at least they are required (reflectors aren’t on all styles of bikes), problem is that cyclists often have battery powered lights which are not very bright to the point you could say they are not even working. And in my experience it really renders cyclists invisible at night until you almost run into them.

          In that sense high-viz vests definitely help because they usually make them stand out more than even normal lights.

          Ofcourse this is mostly needed in the places with no separate infrastructure and no street lights. (Edit: which is what the situation is in near where I live, the shortest route to bike is through farmlands with no infrastructure for bikes and no streetlight ms for sections of it. I’d personally love better and separate infrastructure since it’s basically part of the reason why avoid biking there during the lang dark winter)

    • rtxn@lemmy.world
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      6 hours ago

      Modern cars also tend to have daytime running lights that are switched on automatically when the ignition is turned on, and are meant purely for visibility.

      • okamiueru@lemmy.world
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        5 hours ago

        With modern cars, you mean cars since some time early 2000s? Actual modern cars (5 yo cars), are the only ones I see not have headlights turned on during day time.

        Apparently, it’s not required under EU law to have the headlights turned on during daytime, and manufactures will rather have a couple of cm longer milage…

    • Mac@mander.xyz
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      5 hours ago

      And in the States cars are required to have side markers, as well.

      • stoy@lemmy.zip
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        8 hours ago

        Corner markers?

        I remember that Volvo had those for a few years here, but that was in the very early 2000’s I haven’t seen the on normal cars for a long time.

        Seems like a good idea though.

        • Mac@mander.xyz
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          5 hours ago

          Side* markers. lol

          They can be on the corners or not, i believe.

  • jabathekek@sopuli.xyz
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    8 hours ago

    I only wear hi-vis to take one more excuse away from the driver when they hit me. It doesn’t actually help people see me in my experience.

    • M600@lemmy.world
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      8 hours ago

      In my city, the roads are not lit very well so high vis helps me see bikers a lot better.

  • Sibbo@sopuli.xyz
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    8 hours ago

    Arguably, if everything is high-viz, then cyclists may just blend in between the cars and be overlooked again. It does make sense that weaker participants in traffic are more visible, as long as everyone else is also visible.

  • DarkSirrush
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    8 hours ago

    I thought I bought a blue car. It was advertised as blue, paint job clearly said blue, the rendered image of the color was blue. My insurance paperwork states it is blue (as that’s what the NVIS calls it).

    In real life, i have a black car. The blue pigment is so dark that is black, except in very specific, harsh lighting at certain angles. And then you can see it sparkles blue.

    • Rai@lemmy.dbzer0.com
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      8 hours ago

      If only it had lights

      (I know what community I’m in and that the original post is satire)

      • Windex007@lemmy.world
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        8 hours ago

        I mean, OP says it’s satire but then says they’re mocking the advice to wear hiviz. As if it isn’t the law pretty much everywhere to have functioning lights on a vehicle.

  • pixxelkick@lemmy.world
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    8 hours ago

    It should be noted most models of cars have high-vis parts on them, usually on the rear, that work the same way.