This sounds like they are trying to spin “we’re making a new group so that we can be in control of the data, because we want to influence the way we will be regulated, or at least find a way to profit from it.”

The alliance said it’s aiming to advance technology, policy, infrastructure and funding needed to help the agri-food sector work toward net zero.

With Maple Leaf being involved, this sounds just like the oil, gas, and coal companies who claim to be doing the same thing.

Do you know a way to get closer to net-zero in the agriculture space? Stop or reduce meat. Start with the worse offenders (beef), then work down to the others.