• grteOP
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    1 year ago

    What I’d personally prefer is if gambling ads got more non-existent.

  • AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    Companies offering online gambling to Ontarians will soon have to try new some approaches to advertising, as a provincial regulator moves to bar athletes and other celebrities from promoting their services.

    The amended rules from the Alcohol and Gaming Commission of Ontario (AGCO) also prohibit from ads any entertainers, social-media influencers, role models and cartoon characters who would “likely be expected” to appeal to underage Ontarians.

    The restrictions will apply across all platforms, meaning the familiar faces that have helped with the hype — such as Wayne Gretzky, Auston Matthews and Connor McDavid — will presumably vanish from these promotional blasts.

    He says Ontario’s incoming regulations are “long overdue,” though also sees potential loopholes that will allow athletes who previously appeared in such ads to simply side-step into those promoting responsible gambling.

    Using AI and data, he says they’ll be able to shape messaging very specifically for an individual — whether that person is a first-time or veteran gambler, or a sports fan who thinks they can profit from their knowledge via betting.

    “They really haven’t read their own media release about the harm [of the advertisements],” Kidd told CBC Radio’s Ottawa Morning, referring to the provincial regulator.


    The original article contains 975 words, the summary contains 185 words. Saved 81%. I’m a bot and I’m open source!

    • streetfestival
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      1 year ago

      If/when I see celebrities on TV ads for ‘responsible gambling brought to you by [one of the morally bankrupt gambling companies]’ that’ll be so disturbing in an Orwellian/1984 sort of way. I heartily applaud the politicians behind this legislation. Why wait to follow-up on trying to cover loopholes though, after they’ve been exploited, if this legislation was so easy to pass and seems to appeal to so many?