We have all experienced it – the pressure to buy right away to get a great deal on a product before the sale ends or to snap it up before stock runs out. Marketing tactics that create a sense of urgency to encourage you to buy quickly are known as urgency cues. When you shop for deals, remember that while some urgency claims can provide valuable information to a consumer if they are true, some can be deceptive or fake.
Fake urgency cues use pressure tactics and false claims to trick you into buying right away and making a purchase that you might not have otherwise made.
