Say sub is currently $100/year, they now have to pay $5, they get $5 less. If they raise by 5% to $105, they have to pay $5.25, they get 25c less than originally. But if they raise to $110, they have to pay $5.50, and suddenly they are getting $4.50 more than before, even though they are paying more taxes. And they can blame it on this so people don’t hate them as much and accept it.
Sure but then they pay more taxes. Increase in price means more revenue which means more taxes. It’s just a circle.
That’s why they raise it by 10%, not 5%.
Say sub is currently $100/year, they now have to pay $5, they get $5 less. If they raise by 5% to $105, they have to pay $5.25, they get 25c less than originally. But if they raise to $110, they have to pay $5.50, and suddenly they are getting $4.50 more than before, even though they are paying more taxes. And they can blame it on this so people don’t hate them as much and accept it.