Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Lvxferre@mander.xyz
    8·
    3 months ago

    Pretty much. But instead of adjusting it like “cook it for less/more time”, you say “it’s raw/mushy”. Or at least that what I think, based on the product info, but I might be wrong.

    And… yeah, it’s all pretend. Just like “smart” some years ago.

    • floofloofEnglish
      4·
      3 months ago

      It probably has the twin benefits of needing a crummy smartphone app (that spies on you) and an internet connection though. Knobs lack these delights.