Great reframing device put forth by the author, even though the article hammers it a bit much for my tastes.
The larger question however remains unanswered: How do we motivate people to do their part in keeping everyone safe? The suggestions in the article have either already backfired (vaccination mandates at schools, works, etc), or are only really effective if a disease has already started to claim lives (the “fear” method the author rightfully dislikes).
I’m honestly wondering how we can ever get that antivax genie back into the bottle it escaped from. Perhaps letting some virusses run rampant every now and again to remind the public of the risks is the price we’ll need to pay 😕
“Peace through strength” has such an aweful ring to it. From the first recorded historical use forward it has been used by empires using rethoric to whitewash their aggression.