• Showroom7561
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    1 year ago

    I don’t know who “technology connections” is or whether they’ve posted screenshots of their revenue breakdown from YouTube, but I’m telling you from firsthand experience of operating a channel with tens of thousands of subscribers that Premium pays peanuts.

    From my own YouTube Studio analytics, YT Premium represents 1.3% of my revenue over the last 365 days. Ads make up the rest of it.

    In fact, it looks like an entire year of YT premium pays out less than a few days of ad revenue.

    You might call it “misinformation”, but I have no reason to lie as a content creator.

    A single “Super Thanks” I received the other day paid out twice as much as the entire month of YT Premium revenue. That’s why I say that donating a single dollar is considerably better than paying Google.

    And from my own experience, as I mentioned, Google was still using trackers and showing ads (on my TV) when I had Premium.

    You can believe it or not, but you can’t accuse me of spreading misinformation.

    EDIT: Here are some large channels posting their revenue screenshots:

    1.8M subs (YT Premium earned no more than 14.8% of her total revenue, but it was usually <10%) : https://youtu.be/KkKYMD1KTw0?si=0mkQzstlyG8MlhKB&amp;t=97

    42k subs (ad revenue vs YT Premium at the bottom of the screen): https://youtu.be/FawckyZqCPU?si=z7Xc60DqnpBmCiES&amp;t=686

    135k subs (YT Premium revenue is shown quickly when he scrolls the page… $148 vs $5000 from ads): https://youtu.be/jY-Rf3HsvK8?si=YyqnpBPNpf9eo532&amp;t=382

    I can go on, but you get the point. I have NEVER seen a channel that would claim AND PROVE that YT Premium makes more money than ads.

    • KrummsHairyBalls
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      1 year ago

      I have NEVER seen a channel that would claim AND PROVE that YT Premium makes more money than ads.

      I literally linked both Technology Connections and Linus Tech Tips.

    • KrummsHairyBalls
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      1 year ago

      Sorry, but I’m willing to believe a YouTuber with 2.1 million subscribers over a random Lemmy user who claims they have a YouTube channel.

      You’ve also posted 0 proof of what you’re saying, so we are just supposed to believe you? Inb4 you Photoshop some graphs.

      Not to mention Linus Tech Tips did a video (if you don’t know who that is, they have 15.4 million subscribers) where he literally says YouTube premium contributes WAY more than ads.

      https://youtu.be/-zt57TWkTF4?si=UiE2IQejKJiYygUA

      6:55

      “YouTube premium, which for those wondering contributes WAY more to the channels that you watch than ads”

      2 big creators say premium pays more than ads, Mr tens of thousands of subscribers.

      • Showroom7561
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        1 year ago

        You’ve also posted 0 proof of what you’re saying, so we are just supposed to believe you? Inb4 you Photoshop some graphs.

        I posted three links from content creators of various sizes posting their analytics dashboard.

        Not to mention Linus Tech Tips did a video (if you don’t know who that is, they have 15.4 million subscribers) where he literally says YouTube premium contributes WAY more than ads.

        “YouTube premium, which for those wondering contributes WAY more to the channels that you watch than ads”

        Really old video, but you can clearly see that YT Premium is only 18% of their revenue vs 81% from Ads. He hasn’t proven that it’s paying out more, he’s only shown the opposite.

        2 big creators say premium pays more than ads, Mr tens of thousands of subscribers.

        I trust my own experience, and what YouTube tells me I’m getting from ads vs. YT Premium.

        Neither of the channels you mention proved what you believe to be true.

        • KrummsHairyBalls
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          1 year ago

          I trust big YouTubers who know the system better, thanks. I’m also continuing to pay for premium because I like the ad blocking, the thing you ignored from my original comment.

          I guess the anti-paying for things Lemmy crowd showed up. If you broke just say so 💅

          • Showroom7561
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            1 year ago

            You’re free to do what you like. I honestly just thought you might want to know, since you mentioned that you pay for YT premium to support content creators.

            And I didn’t “ignore” anything. When I had Premium, I was still getting ads on my TV, and Google was still using trackers on all platforms. I wasn’t going to pay to be spied on or annoyed.

            If the service works for you, then awesome. I’m not trying to stop you from paying for a service that works for you.

            When it comes to supporting creators, I prefer to donate. It’s clean, simple, and they get to keep more revenue.

            • KrummsHairyBalls
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              1 year ago

              One thing that you are missing that is super disingenuous, is the fact that YouTube premium does pay more.

              If you take a video and you send it to 1000 people who have YouTube premium, and you make another video and you send it to 1,000 people who watch ads, the video you sent to premium users will pay more.

              From the stats that you showed, you are lumping every single person who views a video in with the small fraction of people who have YouTube premium.

              I also don’t believe that you were continuing to get ads on your TV with an active YouTube premium subscription. I get 0 ads on any platform I’m signed into.

              • Showroom7561
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                1 year ago

                One thing that you are missing that is super disingenuous, is the fact that YouTube premium does pay more.

                But it really doesn’t, and the three other channels I linked to, who are open enough to actually show their analytics page, clearly illustrates this.

                If you take a video and you send it to 1000 people who have YouTube premium, and you make another video and you send it to 1,000 people who watch ads, the video you sent to premium users will pay more.

                That’s not how Premium works, though. Premium pays out based on views and time watched. Ads pay on by a) displaying ads. b) someone clicking on an ad, regardless of whether they actually watch your video for very long or not.

                The major downside to Premium, however, is that larger channels can essentially monopolize on the Premium revenue, since it’s not divided up equally and is disproportionately bias towards these larger channels. Small channels (<10million subs) won’t make nearly as much from Premium as a channel like LTT.

                Ads pay out differently, using quite a few variables, but it allows for even small channels to make money - way more money than Premium.

                So, maybe this applies to the vast number of channels out there (i.e. the majority), but Premium doesn’t pay more than ads. For the absolute top channels (by views and hours watched), they may very well be taking the biggest piece of the pie.

                From the stats that you showed, you are lumping every single person who views a video in with the small fraction of people who have YouTube premium.

                That’s how YouTube counts it, and that’s the most realistic way of doing it. So few people have Premium that it wouldn’t make sense to exclude revenue generated by the vast majority of users.

                I also don’t believe that you were continuing to get ads on your TV with an active YouTube premium subscription. I get 0 ads on any platform I’m signed into.

                Sigh… even YouTube staff admitted it..

                I had contacted YouTube support about those ads in early 2021, the same time that the above thread suggests these similar reports were being made, so you can believe it or not.

                • KrummsHairyBalls
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                  1 year ago

                  Blud acts like YouTube premium still shows ads because of a bug from 3 years ago 💀

                  • Showroom7561
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                    1 year ago

                    No, actually, even as recently as a few months back, YouTube did their own survey which showed that out of over 6000 Premium users, 21% were still seeing ads.

                    Really, I don’t know what or who you’re trying to defend. 🤷‍♂️