OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.

  • cpw
    link
    fedilink
    arrow-up
    4
    ·
    1 year ago

    I live here and know about it. But I suspect I’m deep in the minority down here in deepest Riverside south. Pretty sure my neighbours have zero clues. Anything to make them somewhat aware would be good.

  • Cracks_InTheWalls@sh.itjust.works
    link
    fedilink
    arrow-up
    3
    arrow-down
    1
    ·
    1 year ago

    … $1,000,000. To inform people that a previously closed line is reopening and extended.

    Is someone able to explain how this is a good use of funds? It may well be (and may be couched in trying to address the reputation the O-Train has [which, tbh, is overstated at this point in my opinion]), I just don’t see it though.

    • speg
      link
      fedilink
      arrow-up
      3
      ·
      1 year ago

      $1M in the grand scheme of things isn’t that much for an advertising campaign.