• hzl@piefed.blahaj.zone
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    12 days ago

    Would be kinda funny if Digg consumed reddit’s userbase after so many people having come from there in the early days.

  • ragebutt@lemmy.dbzer0.com
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    12 days ago

    it’s not down because of digg, literally no investor cares about digg. It’s down because ad spending is down. Ad networks are spending steady on places like google and meta but they’re spending less on reddit.

    Apparently this is because reddit sucks at the targeted ad game part and the advertisers feel they get a better return by just building a presence on the platform (eg bots that go “oh that’s cool. By the way have you tried the new Taco Bell™ PepsiCo™ Shitbowl®, now with 10% less petroleum byproducts?”).

    This likely means they will become more aggressive about data collection and backend analysis of that data to get conversions up but they’ve been doing this for ages already. Reddits staff ballooned up long before the API fiasco and most of the hires were related to analytics. It only works if they can shift the culture away from nerd haven (aka people with adblockers who despise being advertised to and won’t click through) to facebook grandmas and ig normies that apparently love clicking ads.

    They’re at least somewhat successful: while I and most of the people on this platform have shifted away from reddit they aren’t bleeding users like you want to believe. They’re not seeing exponential growth either, but they are seeing shifts to some of those populations. Anecdotally I have several family members in their 40s and 50s who were known for facebook drama and they are adopting tiktok and reddit nowadays. They eat up the obviously fake shit on relationshipadvice and places like that bc they’re primed from spending all day scrolling ig and youtube shorts to just digest content without any questioning of veracity and they ultimately love the outrage cycle.

    • hayvan@piefed.world
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      12 days ago

      The value comes from expected value, hype. Yes, no real value, but the expectations inflate numbers. How tech companies are valued insanely high right now. Also quite a bit of Melon Husk’s wealth is that, numbers out of thin air.

      • rottenmummy@lemmy.world
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        12 days ago

        I know and I am ever amazed that the current modern economy is made out of hype. That shit made sense when we were kids trading Pokémon cards

        • Strider@lemmy.world
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          11 days ago

          I envy your amazement, I am just disgusted this is running our world. By how it works it should be a playground for infantile idiots.

  • Ghostwurm
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    11 days ago

    Reddit is the perfect metaphor for America. What was once a beautiful and accessible tapestry of independent contributions, has been gated and monetized. Now it is a place for slop, misinformation, and vitriol.

    That it receives support in this form speaks to the mental health of its participants.

    • UnderpantsWeevil@lemmy.world
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      11 days ago

      What was once a beautiful and accessible tapestry of independent contributions

      Reddit has been flooded with bots for decades. Bot engagement was a strategy the firm used to outcompetes Digg, as admins discovered any kind of engagement in comments juiced human participation.

      The site’s had quality contributions in the past. I’d argue it still does, in the more neglected and low pop corners of the site. But it’s central thesis of stack-ranked engagement and search optimized meta-tagging fueled the worst kind of online participation straight back to the early days.

      Reddit’s last ten years of decline has more to do with the overall decline of the Internet as a service than anything the admins have done directly. Humans have been crowded out by automated promotion tools and AI Slop everywhere. Reddit’s just a big popular spot that got hit hardest.

      It was never a good site.

  • 1984@lemmy.today
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    12 days ago

    Unfortunately probably temporary. Digg is very unlikely to be a better reddit. They dont have the content or the users.

    • WhyIHateTheInternet@lemmy.world
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      11 days ago

      Well welcome aboard! Lemmy is a great substitution once you learn to cope with the fact that there is less content generally, but it is a much better community. Of course that depends on the instance you choose but you can always just silence the ones you don’t want. I came here back during the api fiasco and I’ve never looked back. I can’t even imagine using Reddit now. My wife still scrolls on it and it’s so cringe, all bots and the same tired inside jokes. I like it here much better. We still get dumb jokes but it isn’t nearly as bad as Reddit.

  • SapphironZA@sh.itjust.works
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    12 days ago

    As a reminder, that any social network can be captured, if it relies on central control.

    But competition is good at least.

  • John Lemmy@lemmy.ml
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    11 days ago

    Totally forgot about digg, did not even know it was making a comeback. It even has the old logo on it, holy nostalgia