As impressive as their “Ryzen moment” was, AMD still hasn’t gotten 50% of the market after half a decade.
As much as I love AMD, they will follow Nvidia because they’re a follower. They unlaunched the 9070 at CES because they were unsure about Nvidia’s pricing. They changed their naming scheme to match Nvidia.
They changed their laptop naming scheme to match Intel. They pushed their earnings release date back so they could report after Intel (Intel pushed their own back the previous quarter).
You see, sometimes people say, “Why are you always trailing?” Well, we’re trailing because we’re following the [Total Available Market] of where the market is, and we’re letting them create some of this market because they are the only ones that really can when you have the kind of position that they have in the industry. We have to time it.
We either have to give you less, somewhere else — so, compromises — or we’d have to raise the price points, which is something they are already doing. So why have two people do exactly the same thing, trying to build these leadership products out there? - Frank Azor, chief architect of gaming solutions and gaming marketing at AMD sourceAMD is content with being a second source supplier to Nvidia and Intel. After years of losses and near bankruptcy, AMD has finally figured out how to make a profit while being in second place. They’re in their comfort zone, and there’s no incentive for them to step out of it.
This is an EVEN BIGGER opportunity than AMD had with Intel to have a “Ryzen moment”.
With trash uplifts (5070 may not even beat the 4070Super) and blatantly swapping of the names of their GPUs (the 5080 is XX70-level hardware – at best)… Nvidia has effectively doubled the price of GPUs in a few short years.
If AMD decided to finally not just-follow-Nvidia, I would RUN to buy a $550-600 RX9070XT with RTX5080 performance.
“$550-600? That’s unrealistic, Brad, you fuckin’ idiot!”
Fuck off. $1,000 RTX5080 performance is twice what the $500 two-gens-old RTX3070 had. And also…
- The $599 RTX4070 Super had twice the performance of the two-gens-old $499 RTX2070 Super
- The $499 RTX3070 had twice the performance of the two-gens-old $379 GTX1070
- The $499 RTX2070 Super had twice the performance of the two-gens-old $329 GTX970
- The $379 GTX1070 had twice the performance of the two-gens-old $399 GTX770
There’s no opportunity. Intel sat on their ass for years, but NVIDIA is actually innovating. One bad-to-mediocre gen won’t do anything, especially since AMD decided to sit out the high-end market this time.
They also have to follow NVIDIA, because they’re just too big. If AMD introduced the RT and ML hardware six years ago, nobody would have cared, because they had like 15% market share. Now it’s even worse and AMD has to fight for the scraps with Intel.
They clearly said price under $700 so it definitely will be $699.
Latest prices, listed on the Microcenter site, indicate that AMD is indeed screwing it up.
Nvidia - $50, the way it’s meant to be played.
AMD: Hold my beer.
I’ll be buying a new graphics card in maybe 5 years. Hopefully AMD will not be just “discount NVIDIA”. At best, there’ll be a new contender on the market. Maybe even from China.
It’s too early to hope for one from the EU. They need another 10 years. 4 years for the EU to realise they need sovereign hardware and actually fund it, another 4 to flip flop on the issue after the US votes out the fascists and seem like possible partners again, and 2 during which they will have finally put their balls on the table and committed to it. Actually, writing that, make it 12 - 15 years.
