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We've been covering NVIDIA's screw-ups all week, and now it's time to talk through some opinions and some facts about AMD's situation. This video is us talking about AMD's Radeon RX 9070 and RX 9070 XT pricing situation for its impending announcement on Friday, February 28, where it will more fully detail its RX 9070 series GPUs. The video is just us talking through opinions and market conditions as we try to better understand AMD's position right now. NVIDIA's RTX 50 launch was a disaster, with all of its cards -- the RTX 5090, 5080, and 5070 Ti (so far) -- each having some sort of problem on its own. Intel has already launched its new architecture. That leaves AMD as the last one to launch this generation's new GPUs.
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TIMESTAMPS
00:00 - Don't Screw This Up, AMD
04:43 - NVIDIA's Worst Launch
05:39 - Intel in 2016 vs NVIDIA Now
08:19 - AMD vs NVIDIA Market Share
11:07 - Steam Hardware Survey
13:27 - AMD Throws Away Launch Reviews
15:27 - CPU and GPU Behave Like 2 Separate Companies
17:27 - Steve's Existential Realization
18:19 - AMD Needs 2 Things
22:18 - Everyone Follows NVIDIA
25:07 - AMD's Status Quo and the Hope
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Steve Burke: Host, Writing
Jeremy Clayton: Writing
Vitalii Makhnovets: Video Editing
This is an EVEN BIGGER opportunity than AMD had with Intel to have a “Ryzen moment”.
With trash uplifts (5070 may not even beat the 4070Super) and blatantly swapping of the names of their GPUs (the 5080 is XX70-level hardware – at best)… Nvidia has effectively doubled the price of GPUs in a few short years.
If AMD decided to finally not just-follow-Nvidia, I would RUN to buy a $550-600 RX9070XT with RTX5080 performance.
“$550-600? That’s unrealistic, Brad, you fuckin’ idiot!”
Fuck off. $1,000 RTX5080 performance is twice what the $500 two-gens-old RTX3070 had. And also…
There’s no opportunity. Intel sat on their ass for years, but NVIDIA is actually innovating. One bad-to-mediocre gen won’t do anything, especially since AMD decided to sit out the high-end market this time.
They also have to follow NVIDIA, because they’re just too big. If AMD introduced the RT and ML hardware six years ago, nobody would have cared, because they had like 15% market share. Now it’s even worse and AMD has to fight for the scraps with Intel.