Each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive surveillance system that you’ve never heard of.
Wow you learn something everyday. I didn’t know that a company didn’t even have to submit real advertisements to cater to the bid, instead your data and unique ID just gets sent out to anyone wanting to listen into.