Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
Oh Christ why is it so ugly
I thought the box-shaped car fad died out 10 years ago
Functionality. Based on the built in bed in the picture I’d say they have a head start on the market.
Utility never goes out of style
It’s literally a miniature Kia Soul which is hilarious. I don’t think it looks that bad and the boxy design is quite functional.
Not in Asia. Still very trendy in a lot of countries here. Might be ugly outside, but it sure optimizes size and comfort inside.
For that reason I’m annoyed at large SUVs losing their boxiness in recent years. Like, I get it for sedans and stuff, but if I’m driving a big SUV my main concern is utility (you know, the U in SUV) and a curved back side makes it that much harder to fit my grandma’s kitchen table in the back when I give it to my cousin.
Kia saves money by not having any designers in the company, they just steal other car shapes from years ago