Across the world, the biggest smartphone manufacturers are Apple (28%), Samsung (24%), Xiaomi (12%), Oppo (6%) and Vivo (5%). However, there are geographic patterns in popularity, with Apple dominating North America and East Asia, while Samsung leads in South America, Europe, Africa and West Asia in addition to its home turf of South Korea. Xiaomi is the most popular phone brand across South Asia, Spain, Venezuela, Ukraine, Madagascar, Kyrgyzstan and Palestine, while Tecno is popular in West and Central Africa. Oppo, Vivo and Huawei lead in Indonesia, Bhutan and Togo respectively.

  • Alsephina@lemmy.mlEnglish
    18·
    3 months ago

    India and China’s got as much variety as their population it seems. “Other” brands having a higher market share in China than the most used brand is interesting.

    Also those colors suck.

  • IllNess@infosec.pub
    12·
    3 months ago

    Okay Nigeria, what the hell is Tecno? How is it beating every manufacturer on the planet in your country?

    • philpo@feddit.orgDeutsch
      11·
      3 months ago

      A Chinese low cost manufacturer from Shenzhen. Their parent company is actually one of the Top 5 manufacturers - but none in the North/West has heard of them.

      They were specifically founded to provide smartphones for low and medium income markets like Africa, India, etc. Meanwhile they also manufacture phones there.

      Their parent company holds almost 50% of the African market share.

      They are actually producing decent phones by now - had the chance to take a look of one of their most recent phones a few weeks back. 5G, dual SIM, dedicated microSD slot, headphones jack (yes Lemmy!) and a big battery - but the camera and display were mediocre. Overall still a decent phone for a good price, even though they don’t sell them everywhere and I would be weary of the updates issue.

      • IllNess@infosec.pub
        2·
        3 months ago

        Interesting. Thanks for the info especially about the quality of their phones. I found info about the company but not much about real world use of their products. Appreciate it.

    • emergencyfood@sh.itjust.worksOP
      8·
      3 months ago

      In addition to what philpo said, they also provide good language support for many African languages, something no other vendor does.

    • Vivendi@lemmy.zip
      5·
      3 months ago

      Decent cheap brand. They’re actually centered in Nigeria and as such they have a big market there

  • Rolling Resistance@lemmy.world
    10·
    3 months ago

    Source?

    Apple domintaing in … Europe

    Even your map doesn’t support this claim.

    Belarus is marked as a country where Apple dominates, even though this is not true: Redmi (Xiaomi) and Samsung phones are more popular there (link)

  • mitrosus@discuss.tchncs.de
    101·
    3 months ago

    Wait. Apple can’t be ruling in, East Asian countries. Personal experience. (Should not be in China as well.)

    • emergencyfood@sh.itjust.worksOP
      61·
      3 months ago

      Look at the bar chart below. Apple has almost a two-third marketshare in Japan, but only about 20% in China. But China has a variety of Android manufacturers, so that Apple is the single biggest vendor.

      • cygnus
        9·
        3 months ago

        It’s “leading” with only ~20% market share, though.

        • narc0tic_bird@lemm.ee
          22·
          3 months ago

          More than enough for Apple to bend to pretty much everything the Chinese government is asking for.

          • cygnus
            4·
            3 months ago

            Sure, 20% of 1.4B is 280 million, more than almost any country’s total population.

            • selokichtli@lemmy.ml
              3·
              3 months ago

              Some people don’t use smartphones. An article in prioridata states that, in this year, 974.6 millions of Chinese people use smartphones. They are still a lot of Apple users, but less than 200 million, still probably similar to their USA customer base to put it in perspective.

  • Ooops@feddit.org
    6·
    3 months ago

    with Apple dominating Europe…

    Your own map diagrees, with 100% of the picked examples from Europe having Samsung as market leader.

    • InvertedParallax@lemm.ee
      6·
      3 months ago

      Not really, they’re kind of hated as a brand, when Chinese people see the Samsung brand they immediately think Huawei because they were taught Huawei is the Chinese Samsung.

  • Trashcan@lemmy.world
    41·
    3 months ago

    Huawei har really taken a nose dive. Good phones, but after the whole debacle, virtually nobody in Western world buys them

    • trolololol@lemmy.world
      12·
      3 months ago

      Yep, saying Apple is biggest manufacturer is misleading since they have a class of their own. It’s like saying they’re the biggest manufacturer for iOS, which is not useful information.