OpenAl is sticking to its story that it never intended to copy Scarlett Johansson’s voice when seeking an actor for ChatGPT’s “Sky” voice mode.

This all “feels personal," the voice actress said, "being that it’s just my natural voice and I’ve never been compared to her by the people who do know me closely.”

This comes at a time when many studios are otherwise intrigued by the idea of using AI for things like digital effects but remain, after a long history of avoiding copyright conflicts, hesitant to connect with any company potentially viewed as stealing artists’ work without consent, Reuters reported.

    • NeptuneOrbit@lemmy.world
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      6 months ago

      The issue is Altman made it murky. If my name is Joe McDonald, I’m allowed to open a hamburger shop. What I can’t do is purposefully confuse customers for my personal gain.

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      6 months ago

      This isn’t parody, it’s image and likeness. It is much less murky when they are promoting it as “Her” as in the movie starring Johansson as the voice of a sentient AI assistant.

    • joneskind@lemmy.world
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      What doing satire has to do with the matter?

      How do you think it would go if OpenAI had used actors with the voices of Biden or Trump and Altman had tweeted “POTUS” just before the event?

      Altman knew exactly what he was doing.

    • TenderfootGungi@lemmy.world
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      6 months ago

      Parody is legal. This is not parody.

      To be fair, I have not looked into this case enough to have an opinion. Just wanted to point out the logic error.

      • TropicalDingdong@lemmy.world
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        So like, can you a record label sue another band for ‘sounding like’ the band that they are promoting?

        It was more of a thing in the 90s, but there were always competing follow up bands (Sublime being followed by 311) that chased the sound of another artist.

        Like should NSync be sued for being a boy band following in Backstreet Boys wake?

        Not parody, but mimicry is fundamental to art.

        I suppose my rather extreme views on copyright and up leaves me the outlier here, but I think the whole thing is rather absurdist.

        • Monument@lemmy.sdf.org
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          Chat GPT is not art, it is an LLM sold by a business that courted Scarlett Johansson to endorse and/or voice their LLM.
          She refused and they released an LLM named Sky with a similar voice and personality to the Sam (Samantha) character she played, while also openly referencing the Her movie with their social media.

          If I created an “AI” ska band that sounded like Sublime and trained it on Bradley Nowell’s singing voice, with a similar-sounding vocalist to fill in the gaps, I’m pretty sure Sub Lime featuring Badly Novell would get fucked so hard by copyright attorneys that all I would have left is my dog and some weed.

      • SeattleRain@lemmy.world
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        That’s not the same thing, they hired an impersonator and copied something really distinct about how he talked. Johansen’s deep mid western accent is not distinct, and Sky was not doing an impression.

        Lots of women speak like Scarlet. The first person to become famous cannot copyright a way millions of people speak and act.

        • catloaf@lemm.ee
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          The point is they said “we want Scarlett” and when she said no, they went ahead with someone similar and implied a connection. That’s definitely unethical, and arguably illegal.

          That said, while she definitely has a case, I fully expect it to be settled fairly quickly, because I don’t think she’d win.

          • Monument@lemmy.sdf.org
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            I’m going to say this because it bothers the crap out of me.

            Sam Altman has admitted to being a huge Her fan. He says it’s his favorite movie. IIRC, he even said he was ‘obsessed’ with the movie and that it inspired him.
            Two days before they announced GPT-4o, which they apparently gave the hard sell to Johansson to try to get her join up on, Sam Altman was on Reddit and said OpenAI was exploring how to allow their service for erotica.
            Giiiiiirrll.

        • Dr. Bob
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          Lol. You should read the reviews of the album. They are decidedly …mixed. Everyone seems to agree that it wasn’t your typical Hollywood vanity project - she took it seriously as an artistic endeavour.

          That having been said her singing voice is freakishly low and the mixing is muddy and obscuring. It shows something that can’t be immediately dismissed, but the poor execution doesn’t allow you to grasp exactly what that spark might be.

          It’s worth listening to once.

          Eta: Town With No Cheer https://youtube.com/watch?v=qsDaaVIvXig

    • Aurenkin@sh.itjust.works
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      Yeah this was the case right from the start. I’m not sure why people are just coming around now, I guess it helps that the actual voice actor has spoken out so it’s concrete proof that she at least exists.

    • rc_buggy@sh.itjust.works
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      What would be neat is if ScarJo sues and wins, could the Jane Doe voice actor then hit ScarJo with an antitrust lawsuit? I mean, if the poor lady can’t get work because the market for “that voice” is dominated by one actor: then what?

        • TropicalDingdong@lemmy.world
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          I mean maybe you should be looking it up in case law, because what it means in a dictionary is irrelevant relative to case law.

      • xmunk@sh.itjust.works
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        If the voice actor actually made an obvious parody of the HER voice (as an example giving it an over the top southern drawl to subvert expectations about southern ludditism) but parodies can’t just be “like that thing but we hired a cheaper voice actor”.

  • kibiz0r@midwest.social
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    Setting aside whether soundalikes-hyped-as-the-real-deal is a violation of personal likeness rights…

    How do we know what voice(s) they actually used? To my understanding, the process atomizes the input such that you can never actually prove what went into it.

    Their whole business seems to be one of selling plausible-deniability engines.

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      I think a huge issue currently is the widespread “AI” hysteria. People kinda want to believe that they did this violation because they already have this negative image of LLMs in their mind from all the overblown headlines & scenarios that they’ve read.

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        I think it’s fair to err on the side of shadiness with OpenAI considering their training data controversies with gtp and Sora.

        I don’t mean this argumentatively but would you be surprised if it came out that they did use Johansson’s voice to train it?

        • lightnsfw@reddthat.com
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          It would seem weird to have them go through the trouble of hiring this woman only to then not use her recordings in favor of Scarlet Johansson’s voice only to then not claim it is Scarlet Johansson. I’m not a fan of a lot of what is being done with AI but that logic just doesn’t make sense to me.

          • glimse@lemmy.world
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            I don’t think anyone is claiming that they scrapped the hired actor’s voice completely. I’m inclined to think they supplemented the training data with Johansson’s long career.

            OpenAI has not been very open about where they source anything and there’s more evidence than not that they’ve used copyrighted material in the past.

            • lightnsfw@reddthat.com
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              I’m inclined to think they supplemented the training data with Johansson’s long career.

              But why do that? They’re already paying someone they can have her say everything they need.

              • Bartsbigbugbag@lemmy.ml
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                They’re paying her for plausible deniability. They tried multiple times to get Johansson to agree to allow her voice to be used, including two days before they released it. They’re covering their ass.

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          Surprised? No. But I think we should stick with the facts we actually know instead of starting witch hunts just because we don’t like the company.

          • glimse@lemmy.world
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            I don’t think it’s a witch hunt to call it into question, though. I feel bad for the voice actor they hired but what they showed of it is remarkably similar to Johansson’s iconic voice from Her.

            It’s akin to (though not nearly on the same level) as having a voice that says “it’s-a-me, Vincenzo! Wahoo!” and saying it’s just a coincidence that it sounds like Mario

            • Thorny_Insight@lemm.ee
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              Maybe they hired her because of her voice’s the likeness to Johansson. It’s getting 90% of what they wanted but still being legal I’d think.

              • glimse@lemmy.world
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                Maybe. I don’t claim to know the truth, just saying that thinking they’re being shady is an not unfounded thought

      • mutant_zz@lemmy.world
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        And most of those headlines are spread by the tech companies… So we don’t have much reason to trust them

      • kibiz0r@midwest.social
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        It’s kind of funny. This lawsuit is the same kind of “criti-hype” that they’ve been pushing since day one.

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    I’m guessing probably because she was never cast as the friendly-sounding voice of an AI, what with that being something people associated Scarlett Johansson’s voice with?

    I’m guessing that the multiple people who took over for Bug Bunny’s voice after Mel Blanc died were not compared to Mel Blanc before they took on the role.

    • joneskind@lemmy.world
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      I’m guessing she won’t say otherwise because if her voice is canceled she probably won’t get paid as much.

      • Flying Squid@lemmy.world
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        Maybe, but she also may not have even known that she had that quality when she was hired. Casting directors don’t necessarily tell you why you got a role. I did VO for quite some time. Sometimes I knew I was being hired to sound like someone else- generally a fictional character, but occasionally to dub in some dialogue when an actor was unavailable if I could do a good enough impression- but who knows about any of the other times? I’ve never been compared to Dan Aykroyd, but maybe someone thought I sounded enough like him that I got hired for a role which they wanted a voice like his for. They wouldn’t have told me and I wouldn’t have asked.

      • gedaliyah@lemmy.worldOPM
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        Voice actors are usually paid for the work they do, not the performance of the final product.

    • lightnsfw@reddthat.com
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      Is that something people associate her with? Everything I’ve seen her in she sounds pretty dry to me. Even when she’s being nice in a role. I can’t think of an example where she sounded “friendly”.

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    Must be nice to operate a business on the bleeding edge where there are no effective requirements or regulations… My, albeit limited, understanding of how these things work is that sometimes no rules are made unless legal challenges like this lawsuit are made. In that way, win or lose, I think it is important to proceed in order to provide definition to a new industry (assuming a lot about functioning legal and legislative systems, lack of corruption, blah blah… bunch of stuff that doesn’t actually exist, etc.).

    • BoscoBear@lemmy.sdf.org
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      It’s pretty much the only place left to operate. Protectionism has stopped innovation everywhere else.

      • sparkle@lemm.ee
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        Lol what? Where has innovation “stopped” because of “protectionism”?

        • BoscoBear@lemmy.sdf.org
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          Any consumer electronics is difficult to get into. Certainly the auto industry. Railroads. It’s difficult to start an ISP, even a non profit one. I think the list goes on.

  • conditional_soup@lemm.ee
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    Tbh, I didn’t hear the similarity in the GPT4o demos. Not saying OpenAI did right or wrong, just that I wouldn’t have guessed that the Sky voice was meant to be ScarJo.

    • xmunk@sh.itjust.works
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      I don’t disagree - I think this lawsuit is likely going to focus more on the fact that OpenAI tried to contract with ScarJo and then specifically got budget ScarJo and that Sam Altman is a dummy hype boi who tweeted a dumb thing right before the presentation. He basically pulled an Elon.

  • SeattleRain@lemmy.world
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    Thank you, good lord are there a lot of Johansen simps. They’re acting like they’ve never heard another mid western woman speak.