Netflix Canada is done with being basic. The streaming giant says it's phasing out the $9.99 'basic' option from its price plans, taking away the cheapest subscription without ads.
Corporate test markets are always in areas where the demographics cover many different targets. If you test in an area that leans heavily towards one demographic, mostly old people for example, then you don’t get any data about how other groups view your change, like teenagers.
Canada is incredibly diverse but also small and with well defined boundaries.
Corporate test markets are always in areas where the demographics cover many different targets. If you test in an area that leans heavily towards one demographic, mostly old people for example, then you don’t get any data about how other groups view your change, like teenagers.
Canada is incredibly diverse but also small and with well defined boundaries.