Vitamin company Herbaland’s ad was featured at the Vancouver City Centre SkyTrain station. The mural displayed a selection of the company’s products set against a maple leaf and large text that read, “Herbaland proudly made in (the 51st state) Canada.” In it, “(the 51st state)” is crossed out in white.
Yikes, I’m wondering how many people looked at and approved the ad through its different stages. This is an example why you need to get fresh eyes on things before publishing, people who are too close to a project have a skewed perspective.