“With so much interest in buying small Canadian companies, I figured I would share her products as an alternative. Your support would change her life. All products have a maple leaf!”
The response was immediate and enormous, she says, with order requests through her website increasing by almost 4,000 per cent, according to Williams.
It’s hard but even small efforts help. For me the hierarchy kinda goes like this:
I aim for number one, try to avoid number four, and the two inner ones are a little more loosey-goosey for me and will depend mostly on the individual product. There are some things we just don’t produce here so… I just do what I can, where I can, and don’t feel guilty if there’s an American product I can’t replace (ever/yet).
Yeah I think we follow the same logic, it just makes sense. Even though there’s sometimes a hit in the cost or quantity of the product.