- they want repeat players (users)
- they repeat a formula that sells
- when it doesn’t, they look to “adjust” it with something new and preferably cheap
- they give free samples to spread word of mouth
- they try to lock people into their environment
- they always want people to chase the next high
- looking for ways to keep you hooked on something for as long as possible
- they try to use their formula in all their products
That sounds depressing, it is like they commoditised cheat codes. Sad to see it fall into the trappings that the game makes fun of. I can almost imagine what the GTA 6 version might become if they decide to intergrate that level of “hooks” into its shiny game environment.
I think that was the 2K launcher, if I recall, I remember they were doing something with their games (was playing XCOM 2 at the time) and promptly made use of a workaround
Didn’t like the extra steps just to get into a game - like they were reminding you that you only pay for the license to play the game and the property is theirs to do with as they please. I mean, it is, but still doesn’t help feeling like I am being constantly reminded.