By the 1990s, Kolbe says, he was introducing new legislation to kill the penny with every new session of Congress. But he kept facing resistance — for example, from the speaker of the House at the time, Dennis Hastert, who represented a district in Illinois, the home state of Abraham Lincoln. Lincoln, of course, is on the penny, and Kolbe says that proved to be a major roadblock. So were special interests such as zinc miners and the company that supplies the “penny blanks” used to mint the penny.
Penny defenders’ strongest argument was that eliminating it would hurt consumers. All those $9.99 products? The prices would be jacked up to an even $10! They called it the “rounding tax.” But Whaples, that penny-researching economist at Wake Forest University, conducted a study of convenience stores and found that the final digit of purchases, which usually involve multiple products and a sales tax, was pretty much random. “And so if you round it to the nearest nickel, the customer wouldn’t get gouged,” Whaples says. Sometimes you’d round up; other times you’d round down. In the end, it would basically be a wash.
Yeah. But the penny allows salespeople to provide a price that is enticing to the consumer because it’s basically taking advantage of the psychology of how we round things. So it’s good for businesses, and that’s exactly why it still exists.
I don’t follow. We have .99 prices in Canada. Debit and credit pays exact, and the change is just rounded.
The penny just fails as a currency. You can’t buy anything with it. When we had them ten years ago, I would just dump them into recycling bins if i wasn’t at home near the penny bucket.
With the 99 cent thing, if you sell a billion small items for $9.99 because our brains don’t equate $9.99 to $10.00, you’ve made $10 BN. If you sell 500 items for $799.99 instead of $800 you’ve made $399,995. So you take a more noticeable hit in sales if you don’t sell as many small items because they’re now a $1.00 and people don’t think they’re worth a $1.00, but people are more likely to still buy an item that was $799.99 for $800. So you’re less likely to lose sales.
In the US, that extra cent offsets tax which isn’t included in shelf price which is part of the problem. But our prices are also rounded I believe. You did used to be able to buy things with pennies and it’s still a legal currency. But it’s been a long time since I’ve seen penny candy or similar and I couldn’t tell you what they’re used for now except exact change in the event that the seller is using psychological tactics to sell you more things by tricking your brain into believing you’re paying less than you are.
https://www.npr.org/sections/money/2020/07/14/890435359/is-it-time-to-kill-the-penny
The penny lobby: so many puns and dad jokes just waiting to be released, like in this centence
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Yeah. But the penny allows salespeople to provide a price that is enticing to the consumer because it’s basically taking advantage of the psychology of how we round things. So it’s good for businesses, and that’s exactly why it still exists.
I don’t follow. We have .99 prices in Canada. Debit and credit pays exact, and the change is just rounded.
The penny just fails as a currency. You can’t buy anything with it. When we had them ten years ago, I would just dump them into recycling bins if i wasn’t at home near the penny bucket.
With the 99 cent thing, if you sell a billion small items for $9.99 because our brains don’t equate $9.99 to $10.00, you’ve made $10 BN. If you sell 500 items for $799.99 instead of $800 you’ve made $399,995. So you take a more noticeable hit in sales if you don’t sell as many small items because they’re now a $1.00 and people don’t think they’re worth a $1.00, but people are more likely to still buy an item that was $799.99 for $800. So you’re less likely to lose sales.
In the US, that extra cent offsets tax which isn’t included in shelf price which is part of the problem. But our prices are also rounded I believe. You did used to be able to buy things with pennies and it’s still a legal currency. But it’s been a long time since I’ve seen penny candy or similar and I couldn’t tell you what they’re used for now except exact change in the event that the seller is using psychological tactics to sell you more things by tricking your brain into believing you’re paying less than you are.
In that case it would actually round down, so $9.99 would become $9.95.
First, no the shelf price is not altered.
Second the final price at the register is rounded to the closest 5 cent.
Some times you’ll go up, sometimes you’ll go down. It all breaks even in the end.