The sad reality is that influencer marketing works. There is a reason why “keeping up with Jones” is a saying. People will over extend their finances to go on this Disney trip to try to get a taste of what they see portrayed online by the likes of Sarah. For the followers who haven’t seen through her ugliness they see a survivor - an ED, body issues, perinatal depression, PMDD, breast cancer scare - and if Sarah can do all this and thrive they just need to figure out how to get a piece of it. There is no way an influencer like Sarah and her agency aren’t dialed into this formula and know they are getting richer off of others hurts, fears and sadness.
I honestly think it’s weird that Disney thinks it needs influencers! As far as the cruise goes absolutely no one can convince me to shell out what it costs to do a Disney cruise.
The sad reality is that influencer marketing works. There is a reason why “keeping up with Jones” is a saying. People will over extend their finances to go on this Disney trip to try to get a taste of what they see portrayed online by the likes of Sarah. For the followers who haven’t seen through her ugliness they see a survivor - an ED, body issues, perinatal depression, PMDD, breast cancer scare - and if Sarah can do all this and thrive they just need to figure out how to get a piece of it. There is no way an influencer like Sarah and her agency aren’t dialed into this formula and know they are getting richer off of others hurts, fears and sadness.
I honestly think it’s weird that Disney thinks it needs influencers! As far as the cruise goes absolutely no one can convince me to shell out what it costs to do a Disney cruise.