Donald Trump's company, Trump Media — owner of the social media app Truth Social — reported losing $16 million as revenue plummeted 30% from the same period last year, CNBC reported Friday.The stock price for the social media company, whose namesake, Trump, is the majority shareholder, fell from mor...
  • TheTechnician27@lemmy.worldEnglish
    121·
    3 months ago

    This not being profitable is assuredly a good thing, but let’s not delude ourselves: Truth Social is meant to be a loss leader. If Trump gets elected with a 6–3 SCOTUS in his favor, the GOP and their cronies will corruptly enrich themselves well beyond what they lost on Truth Social.

    • modifierEnglish
      2·
      3 months ago

      But what is it actually accomplishing for him? Is it giving him reach he wouldn’t otherwise have?

      • TheTechnician27@lemmy.worldEnglish
        1·
        3 months ago

        Energizing the core voting base is more useful than you might think, and it projects a very “we’re outsiders finding ways to make our voices heard” appearance to those delusional enough to believe his garbage. It also almost assuredly gives people a space to easily create and share bigoted, awful memes that later get disseminated onto other platforms like Facebook where tech-illiterate boomers eat them up.