For me it is when companies/services market themselves as donating to XYZ cause if I buy their product. If they want to donate, they should have already done that with the money they have. Asking me to give them profit so that they can donate is so obviously pretentious.
This isn’t complete bunk. The new indicator of wealth is healthy teeth. Poor kids don’t get to go to the dentist regularly, so have more problems later on; rich kids get regular cleanings to prevent buildup, and have much healthier teeth.
The trick was making us equate white-white teeth with healthy teeth, even though there’s a shade of ‘white’ that is just healthy, clean enamel with no plaque buildup but isn’t true white.
I only retained this when I heard it as I was a poor kid and, wow, am I glad I have a good job as our dental care is still mercenary as fuck.