Campaigns Can Now See What You Watch on TV. It’s Changing Everything.
www.notus.org
Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with little transparency on how it’s happening.

Televisions that can stream platforms like Hulu or Max usually come loaded with technology that collects information on what viewers are watching, and buyers consent to have their viewing tracked when they open their new TV and click through terms of service agreements. Sometimes, data firms can connect those viewing habits to a voter’s phone or laptop via their IP address, promising a trove of information about an individual and the ability to track them across screens.

Other times, firms focus on dividing households into groups based on what they’re watching, how they use their TVs and how many campaign ads they’re seeing, which is a boon to political campaigns eager to target specific groups of voters. Connecting this data to voter files is increasingly a focus — a move that adds individual voting habits into the mix.

  • BroBot9000@lemmy.worldEnglish
    2·
    6 months ago

    Exactly! It’s more profitable for them to manufacture spyware over building a functional machine. There is no excusing their behaviour, they can manufacture a tv that’s good and affordable, they just won’t.

    Shit like this is why we need more antitrust laws and consumer protections. Break up some monopolies already!!

    • borari@lemmy.dbzer0.com
      2·
      6 months ago

      Im sure they could pump out LED panels without spyware at pretty much the price they’re selling at now, sure. I have doubts they could produce OLED panels without the spyware garbage and keep them at an affordable price for someone making the median annual salary or lower in the US. You just have to look at OLED monitors to get a rough picture of this. A 34” OLED monitor sells for roughly the same price as a 48” OLED television.

      I’m not trying to excuse television manufacturers at all here, it’s bullshit and I hate it, I just don’t have much choice if I want a TV. I just try to be as invaluable as possible to them after that. I don’t see what monopolies have to do with anything here though, there’s a huge of TV manufacturers, from Sony, LG, and Samsung down to bottom of the barrel Chinese brands like TCL and stuff.

      Consumer protection laws that prevent data siphoning by TV manufacturers? Yes please. I’m just not sold on there being any antitrust/monopoly shenanigans going on.