Hear me out, the big players in the Linux space I.e. Canonical, Red Hat and SUSE could release trailers commercially on TV and social media to general users who may not be tech savvy or have a “basic windows” lingo in IT.
I know what you’ll say “Granny smith and Dave the accountant aren’t gonna care”. That’s fair but the adverts could outright say about how MS is a nortorious privacy invader and that you and your family could save spending more money on a supported Win 11 laptpp by just upgrading to Ubuntu or Linux Mint on one you already own with carefully simple instructions.
I understand that they use YouTube, I’m just talking about more traditional sorts of advertising, these firms are pretty big in the enterprise server space and considering they offer desktop versions of their respective distros, you’d think they would try cater to that market as well.
TLDR : Big corpo has money, advertise their distro, make them a better alternative.
Canonical and the others don’t make money from individual users. They get money from companies so there isn’t really any incentive to make tv ads. What would be more likely would be hardware manufacturers like tuxedo to do this. I know tuxedo does magazine ads but not sure if they have the budget for tv.
Tuxedo is part of Schenker, so if they invested heavily into ads they would probably first advertise their Windows counterparts as that market is much bigger. Linux laptops are a niche within a niche so targeted ads make more sense imo.
To add, Linux only just hit 2% market share, and that was big news. General advertising wouldn’t pay off until it becomes a more mainstream consumer purchase factor.
That’s steam players, linux on desktop is estimated at 4%, and 6% if you count chromeos.
Ah, thanks. Still, a relatively small share, but it’s good to have correct info