wtf are they boycotting? The company is moving towards inclusion while the founder who has had “no hand in the business for eight years” says ignorant shit.
“Wilson founded Lululemon in 1998 and stepped down as CEO in 2013, but still owns the majority of the company’s shares, which are valued at $4 billion, according to Forbes.”
They are boycotting the man that owns the majority of shares.
I do hate shareholders so, that works for me.
What the hell is a DEI expert? I didn’t see the acronym spelled out in the article.
Idk what all it entails, but it stands for: Diversity, Equity, Inclusion. It’s supposedly a globalist elite push that is put on companies, who are supposed to bend the knee & support Diversity, Equity, and Inclusion over profits & product.
Companies are ranked by D.E.I. score, their compliance.
While it’s not explicity defined in the article, the first sentence to mention “DEI experts” also mentions the spelled-out version.
DEI experts like Tiffany Brandreth said Martin had the right idea: Black consumers concerned about Wilson’s latest dismissal of diversity, equity and inclusion should consider boycotting the retailer.
DEI = Diversity, Equity, and Inclusion
Basically a human resources expert with a focus on employee happiness or a person who writes about or develops human resource policies in our evolving social environment.