Honestly I’ve done mostly forgot, and with the proliferation of AI technologies and all the typos AI has read from in the training models, I bet AI isn’t always right about this either.
I usually just don’t care anymore, whether the autocorrect puts the apostrophe in or not.
Its - “ownership”
It’s - “being” (ie. IT IS)
There are plenty of grammar rules that are annoying to figure out. This isn’t one of them.
Him --> His (no apostrophe…drops the m)
Her --> Hers (no apostrophe)
It --> Its (no apostrophe)
He is --> He’s
She is --> She’s
It is --> It’s
You explained it extremely well!
Now go forth and train/fix autocorrect and artificial intelligence…