If there’s monetary intensive for them to control reselling then I think it’s fair to assume. Cars manufactures have already tried to charge a subscription for heated seats already in the car and presumably stopped due to a perceive a backlash which would cost them more money (for now).

In software it’s very common to be unable to resell a purchase and it should be no surprise when car manufactures try to prevent functionality being used by 2nd hand owners (if they are not already doing that).