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Congress could end this any time they want. They don’t want to.
Congress is currently built on the idea that capitalism is ALWAYS right, no matter the cost in privacy breaches.
They don’t need to come up with rules to stop data brokers, they need to come up with rules to block the collection of data in general so it can’t get to data brokers or anyone else. Also a great framework to adapt already exists in the EU, so stop stalling. But who am I kidding, the US government doesn’t really care.