Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • Test_Tickles@lemmynsfw.com
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    10 months ago

    They aren’t. They are actually mad about how shitty their lives are, but rather than seek a way to improve their lives, they would rather drag everyone else down. The problem is that they hate themselves, and they are convinced that they must deserve whatever hell they have built for themselves because if they didn’t deserve it, something or someone, would come along and drag them out of their shithole. For all their talk about bootstraps, they don’t really believe it. Your station in life is where you deserve to be. That’s why they worship people like Trump and Elon. How could someone that rich ever be wrong?