It’s still very much the case. The companies that are big enough to need new markets to expand into already have the white supremacists’ dollars, and they’re not afraid of losing them - their boycotts have not proven to actually involve not buying the products.

White supremacy has been normalized in the US and Canada since their inceptions. These countries are built on a foundation of it. It’s not like companies actually care about the white supremacy.

They care about losing black and pink dollars.

They don’t care about losing white supremacists’ dollars because they’re not convinced they will.