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nanoUFO@sh.itjust.worksM to Games@sh.itjust.worksEnglish · 2 years ago

How gun giant Remington used Call of Duty to promote weapons to younger players

www.rockpapershotgun.com

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How gun giant Remington used Call of Duty to promote weapons to younger players

www.rockpapershotgun.com

nanoUFO@sh.itjust.worksM to Games@sh.itjust.worksEnglish · 2 years ago
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Newly released documents have given us a rare inside look at how gun manufacturers have tried to use videogames to prom…
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  • PlzGivHugs@sh.itjust.works
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    2 years ago

    Not suprising. Paying to have your weapon included in a modern military shooter is pretty tame compared to a lot of product placement.

  • popcap200@lemmy.ml
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    2 years ago

    For those wondering, it was the ACR in Modern Warfare 2.

  • BaroqueInMind@kbin.social
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    2 years ago

    No crime was committed here, this was simply a business decision. Why is this being reported as if this was a huge revelation?

    • pastermil@sh.itjust.works
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      2 years ago

      Because it draws more clicks to their site.

    • stillwater@lemm.ee
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      2 years ago

      deleted by creator

      • BaroqueInMind@kbin.social
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        2 years ago

        I am very dumb. Thank you.

    • bionicjoey
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      2 years ago

      Because gun manufacturers are evil, shitty companies that stoke the divisive gun debate in the US because it gives them free publicity. And because we want to believe that our entertainment products are made by companies that agree with us about that subject and will refuse to do business with gun companies.

      Obviously this is a highly naïve worldview, but hopefully that explains why it is newsworthy.

  • OtterA
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    2 years ago

    Additional source:

    https://www.wsj.com/business/media/remington-gun-call-of-duty-video-game-93059a66

  • Chaotic Entropy@feddit.uk
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    2 years ago

    Did people think that it was just the US military encouraging CoD to bump recruitment numbers? The world’s biggest franchise is rife with other companies with fingers in a pie.

  • vlad@lemmy.sdf.org
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    2 years ago

    Nothing wrong with that.

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