The issue is that data isn’t required to make ads that are relevant, it is used to create a psychological profile of the users to know which ads are more likely to make them click.
This doesn’t actually mean that the products themselves are more relevent, but the the ads are more tailored for the user.
It’s super easy to display ads about skis masks on the webpage of a ski resort, without knowing anything about the history of the user.
Well, it’s not just the DDG way. There was a time for the internet when this was the norm. Hell, it was the norm before this whole internet became a thing.
The issue is that data isn’t required to make ads that are relevant, it is used to create a psychological profile of the users to know which ads are more likely to make them click.
This doesn’t actually mean that the products themselves are more relevent, but the the ads are more tailored for the user.
It’s super easy to display ads about skis masks on the webpage of a ski resort, without knowing anything about the history of the user.
The DDG way (even though im not a DDG super fan)
Well, it’s not just the DDG way. There was a time for the internet when this was the norm. Hell, it was the norm before this whole internet became a thing.