right, though the SEO game is changing drastically with AI. People are using GPT-like models often in place of searches and likewise, expecting search results to hit their answers rather than being vague pointers. Following this reasoning, the search engines will need direct users to where the valuable information is, not always, but often enough to not lose users to competitors.

So the thing about SEO is that it’s often an attention game that advertisers and smaller websites compete with each other. The information in public forums and threads is invaluable for the success of the search engine itself, so they’re the ones that will eventually have to adapt to the new federated reality, should it become mainstream - and I do hope so.