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Also getting OP equipment at the start of the game.

Even better when you get popups for buying each DLC

“YOU HAVE UNLOCKED: THE LEGACY COSTUME DLC”

“YOU HAVE UNLOCKED: THE PRE-ORDER WITCH COSTUME”

“YOU HAVE UNLOCKED: 5 MEGA COINS FROM THE MEGA-PACK”

“YOU HAVE UNLOCKED: RARE WEAPON SKIN DLC PACK”

I think I got like 20 unlock popups when I played Borderlands 2 for the first time.