“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • BIFF
    link
    fedilink
    arrow-up
    30
    arrow-down
    1
    ·
    1 year ago

    This could fall under the umbrella term of EETs: Enhanced Enshittification Techniques.

    • laxe@lemmy.ml
      link
      fedilink
      arrow-up
      16
      ·
      1 year ago

      The funny part is that they claim that this will improve the user’s experience.

      As if users in r/BuyItForLife are interested in ads for shitty products lol.

      • Lemmy.ml@lemmy.ml
        link
        fedilink
        arrow-up
        13
        ·
        1 year ago

        It will improve the user experience.

        In this case, the user is whoever is peddling their waren. The subreddits and its members are not the users, they’re the marks targets.

      • Atemu@lemmy.ml
        link
        fedilink
        arrow-up
        4
        ·
        1 year ago

        The idea is to muddy the waters; allowing advertisers to buy ad space for their shit in the context of subreddits like that to seem more legitimate. Pretty disgusting IMO.