“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • Atemu@lemmy.ml
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    1 year ago

    The idea is to muddy the waters; allowing advertisers to buy ad space for their shit in the context of subreddits like that to seem more legitimate. Pretty disgusting IMO.