I mean, cuntdown still found the money for a $400,000,000 rebranding… Were their profits down by $400,000,000 or are they spending hundreds of millions on a vanity exercise with a side benefit of good PR?
Also, reminder that they all made record profits over the pandemic and “slightly less than the most ever but still well above traditional levels” isn’t a fair amount of profit for them to make.
Cuntdown’s profits were actually down, citing inflationary pressures etc, despite an increase in turnover. Pak n Save may be in a similar situation.
I mean, cuntdown still found the money for a $400,000,000 rebranding… Were their profits down by $400,000,000 or are they spending hundreds of millions on a vanity exercise with a side benefit of good PR?
Also, reminder that they all made record profits over the pandemic and “slightly less than the most ever but still well above traditional levels” isn’t a fair amount of profit for them to make.