The worker cooperative states:
We’re excited to announce NorthSky Social Cooperative where we are building a new ATproto platform for the benefit of marginalized communities that prioritizes the 2SLGBTQIA+ community. After increasing hostility toward these communities we are taking action to provide a platform built by and for us.
They go on to say:
A shift towards federation has enabled the survival of marginalized communities and @bsky.app which developed the AT Protocol has created a foundation for us to build Northsky Social on top of. As such we will be fully compatible with @bsky.app where users will be able to communicate across the federated ATproto space.
They seem to know something about marketing, and specifically about how to sell a website to the public, which would put them ad odds with everyone else running AP-based websites.