Cisco’s technology enables Israel’s genocide against 2.3 million Palestinians in Gaza through advanced military communication networks facilitated by Cisco’s Unified Communication systems.

They are focusing on that it is being used in a military context. Not just doing business, although they have different levels of campaigns for different brands, using the categories in the graphic in this article.

https://www.misbar.com/en/editorial/2024/01/06/why-are-people-boycotting-mcdonalds