The main thing keeping people from using Mastodon is the lack of an algorithm. The very feature they should be using it for. The problem is your normal average person needs to be told by someone or an algorithm who to talk to or what to do. To go out and look for people to connect with on their own. We share interest. Or simply have work that interests them is too much effort. You need to show up in a little box on their interface otherwise they’ll never find you.