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Where the fridge cases were previously lined with simple glass doors, there were door-size computer screens instead. These “smart doors” obscured shoppers’ view of the fridges’ actual contents, replacing them with virtual rows of the Gatorades, Bagel Bites and other goods it promised were inside. The digital displays had a distinct advantage over regular glass, at least for the retailer: ads.

These internet-connected fridge panels, developed by a Chicago startup called Cooler Screens Inc., frequently flickered, crashed or showed the wrong products. Every so often, they caught fire. But store managers were stuck with them. As part of a 10-year contract with Walgreens for a split of the ad revenue, Cooler Screens had installed 10,000 smart doors at hundreds of US locations like this one. It planned to install 35,000 more.

On Dec. 14, Avakian’s team secretly cut the data feeds to more than 100 Walgreens stores in the Chicago area. The dozen or so smart doors affected in each of these stores either glazed over with white pixels or blacked out altogether. Customers could no longer see where the Coke and Red Bull and Hot Pockets and Heineken sat, and either assumed the fridges were out of order or found themselves rummaging through one by one. Some staffers pasted pieces of paper on the opaque screens that read, for example, “assorted sports drinks & coffee.”

  • sevan
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    8 hours ago

    I don’t really understand how Walgreens is still in business. I only go there when I need something that the grocery store pharmacy section doesn’t carry and I’m not willing to wait 1-2 days to have it shipped from Amazon. Every time I go, its a ghost town with more employees than customers.

    • millie@beehaw.org
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      7 hours ago

      I live in a very small city with a Walgreens and 2 CVSes, all within a mile or so of each other, and they all seem pretty busy. We also have a Walmart, a medical supply store, and a small neighborhood pharmacy, as well as two grocery stores. I think how busy your local drug store is is pretty variable. We do have a college in town and also a pretty active main street with a lot of shops and restaurants that bring in a lot of tourists and people from neighboring towns and bigger nearby cities.

      But like, we have kind of a lot of CVSes and Walgreens around here and they all seem to do well enough. I don’t think it’s just that we’re in a college town. Though, again, we do have a lot of colleges in general.

    • CaptSatelliteJack@lemy.lol
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      7 hours ago

      It’s honestly the corpse of a retail store being dragged along by a perfectly healthy pharmacy. Every rx sold, regardless of what the customer pays, nets Walgreens the full value of the script. So when grangran runs to Wallygreens to pick up her no cost diabeetus meds, walgreens gets the full 1000+$. And that’s every script sold, every hour of every day.

      • __Lost__@lemmy.dbzer0.com
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        7 hours ago

        No, it’s the opposite. The pharmacy doesn’t make a ton of money, that’s why they expanded to have all the other stuff.

        • CaptSatelliteJack@lemy.lol
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          6 hours ago

          I was a certified technician in that pharmacy for 5 years. I can tell you with confidence that is patently false.

      • sevan
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        7 hours ago

        Oh, that sounds like a sweet deal. I should have been aspired to be a corporation instead of a normal person.