Pepsi targeted black people with their product at a time when Coke didn’t want their product to be seen being drunk by black people
Pepsi had hired black people to run the marketing campaign and showed black people in a positive light rather than caricatures. One of those hired even went on to become VP of the company which at the time was the highest position someone of colour had been in an American megacorp
My comment was about how we all knew Coke was racist and Pepsi was legit
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Pepsi targeted black people with their product at a time when Coke didn’t want their product to be seen being drunk by black people
Pepsi had hired black people to run the marketing campaign and showed black people in a positive light rather than caricatures. One of those hired even went on to become VP of the company which at the time was the highest position someone of colour had been in an American megacorp
My comment was about how we all knew Coke was racist and Pepsi was legit