The Duff CEO with a Windows-Logo on his forehead: “Gamers use Windows because of its’ user experience not our de facto monopoly.”
Next Image: Duff CEO with Windows-Logo in front of a “Out of Business” sign. Subtitle: “30 minutes after SteamOS is released”
Edit: Yo, I’m not saying this is gonna happen. I just want to say that Windew’s UX sucks ass.
Yes, buying from somewhere else and still being forced to install Steam just to be able to play it.
So your issue is with launchers then, because that does not describe a monopoly.