Because one in ten toys turns out to be one that they love. It’s never the one you expect.

But there’s only one in ten boxes they don’t love.

Cats love ignoring things. The toys make them happy.

If you just gave them the box, they would ignore it just to spite you.

Can confirm

I just bought that same cat bed!

Because Big Cat Toy has convinced us that buying toys for our cats is important.

You buy them to get the boxes they come in. Du uh

Mine will only play with the white translucent caps of cheap bottled water packs. The half-high plastic saving kind. No other variation is accepted.

Because they mostly come in awesome boxes!

With mine it’s a coin toss between the box and the plastic wrap inside.

To get more boxes?

“My human got me the most awesome box for Christmas. He also got me a toy, and that was nice and whatever. But that box was AMAZING.”

It’s the little things they love you for.

This also works well with small children.

My baby and cats are the same lol