Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

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Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

Sunshine (she/her)M to

vegan@lemmy.worldEnglish · 5 months ago

How a campaign attacking plant-based meat led to a Beyond reformulation

fortune.com

“We reacted by looking inward and asking, ‘How do we make this product unassailable from a health perspective?’” says Beyond Meat CEO Ethan Brown.

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Laurel Raven@lemmy.zip
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5 months ago
I haven’t looked into it but I think the more classic veggie/garden/bean burgers are at least somewhat healthier than their meat or faux meat counterparts

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