Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

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Beyond Meat CEO says a smear campaign almost killed his business. Here’s how he’s fighting back

fortune.com

Sunshine (she/her)M to

vegan@lemmy.worldEnglish · 2 days ago

How a campaign attacking plant-based meat led to a Beyond reformulation

fortune.com

“We reacted by looking inward and asking, ‘How do we make this product unassailable from a health perspective?’” says Beyond Meat CEO Ethan Brown.

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PlantJam@lemmy.world
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2 days ago
I’m also not vegan, but soy curls are a great ingredient. Shelf stable, very inexpensive, and enjoyable to eat and cook with.

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