Years ago. It was a massive cost-cutting venture to repatriate their stuff.

We used to say “you ain’t Netflix” to mean you didn’t need all that infrastructure dutch rudder shit. Now since they repatriated their data it kinda means you can afford to pay the cloud tax instead of employing people and having control of your data.

It used to mean “you’re not big enough.” Now it means “you haven’t figured it out yet.”