I think of it a little differently, and don’t know if this has an attribution: either you have an ideology, or an ideology has you. We may very well not know that we’ve been interpellated into a particular position, and then the “pretending” isn’t actually pretending. And if you’re authentic to an ideological position, it isn’t pretending either. We certainly can engage in pretend to conceal our ideological leanings, but this involves a level of self-awareness that is near impossible to maintain.